Success is very largely a matter of
adjusting one’s self to the ever-varying and changing environments of life, in
a spirit of harmony and poise. Harmony is based upon understanding of the
forces constituting one’s environment; therefore, this course is in reality a
blueprint that may be followed straight to success, because it helps the
student to interpret, understand and make the most of these environmental
forces of life.
Your
business in life, or at least the most important part of it, is to achieve success.
Success, within the meaning of that term as covered by this course on the
Fifteen Laws of Success, is “the violating the rights of other people.”
Regardless of what your major aim in life may be, you will attain it cultivate
a pleasing personality and after you have learned the delicate art of allying
yourself with others in a given undertaking without friction or envy.
One
of the greatest problems of life, if not, in fact, the greatest, is that of
learning the art of harmonious negotiation with others. This course was created
for the purpose of teaching people how to negotiate their way through life with
harmony and poise, free from the destructive effects of disagreement and
friction which bring millions of people to misery, want and failure every year.
With
this statement of the purpose of the course you should be able to approach the
lessons with the feeling that a complete transformation is about to take place
in your personality.
You
cannot enjoy outstanding success in life without power, and you can never
enjoy power without sufficient personality to influence other people to
co-operate with you in a spirit of harmony. This course shows you step by
step how to develop such a personality.
Learn
with me the twelve Laws of Success:
I. DEFINITE CHIEF AIM will teach you how to save the
wasted effort which the majority of people expend in trying to find their
lifework. This lesson will show you how to do away forever with aimlessness and
fix your heart and hand upon some definite, well conceived purpose as a life-
work.
II. SELF-CONFIDENCE will help
you master the six basic fears with which every person is cursed-the fear of
Poverty, the fear of Ill Health, the fear of Old Age, the fear of Criticism,
the fear of Loss of Love of Someone and the fear of Death. It will teach you
the difference between egotism and real self-confidence which is based upon
definite, usable knowledge.
III. HABIT OF SAVING will teach you how to distribute
your income systematically so that a definite percentage of it will steadily
accumulate, thus forming one of the greatest known sources of personal power.
No one may succeed in life without saving money. There is no exception to this
rule, and no one may escape it.
IV. INITIATIVE
AND LEADERSHIP will show you how to become a leader instead of a
follower in your chosen field of endeavor. It will develop in you the instinct
for leadership which will cause you gradually to gravitate to the top in all
undertakings in which you participate.
V. MAGINATION will stimulate your mind so that you
will conceive new ideas and develop new plans which will help you in attaining
the object of your Definite Chief Aim. This lesson will teach you how to “build
new houses out of old stones,” so to speak. It will show you how to create new
ideas out old, well known concepts and how to put old ideas to new uses. This
one lesson, alone, is the equivalent of a very practical course in
salesmanship, and it is sure to prove a veritable gold mine of knowledge to the
person who is in earnest.
VI. ENTHUSIASM will enable you to “saturate” all with
whom you come in contact with interest in you and in your ideas. Enthusiasm is
the foundation of a Pleasing Personality, and you must have such a personality
in order to influence others to co-operate with you.
VII. SELF-CONTROL is the “balance wheel” with which you
control your enthusiasm and direct it where you wish it to carry you. This
lesson will teach you, in a most practical manner, to become “the master of
your fate, the Captain of your Soul.”
VIII. THE HABIT OF DOING MORE THAN PAID FOR is one of
the most important lessons of the Law of Success course. It will teach you how
to take advantage of the Law of Increasing Returns, which will eventually
insure a return in money far out of proportion to the service you render. No
one may become a real leader in any walk of life without practicing the habit
of doing more work and better work than that for which he is paid.
IX. PLEASING PERSONALITY is the “fulcrum” on which you
must place the “crow-bar” of your efforts and when so placed, with
intelligence, it will enable you to remove mountains of obstacles. This one
lesson, alone, has made scores of Master Salesmen. It has developed leaders
over night. It will teach you how to transform your personality so that you may
adapt yourself to any environment, or to any other personality, in such a
manner that you may easily dominate.
X. ACCURATE THINKING is one of the important
foundation stones of all enduring success. This lesson teaches you how to
separate “facts” from mere information.” It teaches you how to organize known
facts into two classes: the “important” and the “unimportant.” It teaches you
how to determine what an “important” fact is. It teaches you how to build
definite working plans, in the pursuit of any calling, out of FACTS.
XI. CONCENTRATION teaches you
how to focus your attention upon one subject at a time until you have worked
out practical plans for mastering that subject. It will teach you how to ally
yourself with others in such a manner that you may have the use of their entire
knowledge to back you up in your own plans and purposed. It will give you a
practical working knowledge of the forces around you, and show you how to
harness and use these forces in furthering your own interests.
XII. PROFITING BY FAILURE will teach you how to make
stepping stones out of all of your past and future mistakes and failures. It
will teach you the difference between “failure” and “temporary defeat,” a
difference which is very great and very important. It will teach you how to profit
by your own failures and by the failures of other peoples.
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